Welcome to week 4 of #MAKEOVERYOURBLOG! Today, we’re talking about blog post creation.
Over the past 7 years, I’ve started and stopped blogging a million times. Ok, maybe not a million, but somewhere in that range. And each time I chose to give up on my blog was primarily due to the face that I was constantly overwhelmed by content creation.
Anyone with me?
How many times have you given up on your blog because it’s just too overwhelming to pump out x number of blog posts a week?
How many nights have you spent restlessly trying to crank out an uninspired post for the next morning as to not disappoint your readers?
I’m here to tell you that there’s a better way.
You can blog without the overwhelm using 5 simple steps to stress-free blog post creation.
As a blogger, you have the potential to exponentially grow your influence and impact. Blogging isn’t easy, but there are so many habits you can implement to make your blogging journey stress-free and equipped for long-term success.
1. Write down 3-5 clear focused topics to write about.
The biggest hurdle to creating quality blog posts is coming up with a topic that will be easy to write about and will connect with and draw in readers. Having 3-5 go-to topics to write about eliminates the brainstorming phase. It makes post creation much simpler, as you already know what you’ll before you sit down to write! For example, if you’re a travel blogger, you’re topics might be city guides, budgeting, where to stay and how to get around. Every time you sit down to write a post, it will fall into one of those four categories, simplifying your thought process.
Within your categories, you can also create post series. These will act as sub-categories and make for another easy way to come up with 5+ post topics that all fall under the same umbrella topic.
2. Commit to posting a realistic number of posts each week.
One of the biggest mistakes I see bloggers make (especially new bloggers) is attempting to post 4-5 posts a week. Unless you have nothing else to do, setting a goal of 4-5 blog posts a week will quickly give you a bad case of blogging-burnout. Take an honest look at your schedule and decide how many posts a week you can commit to. Then be consistent! It’s ok if you’re just posting once a week, as long as you’re consistent and your readers can count on seeing new content regularly.
3. Make a content creation plan & schedule batch writing sessions.
This is an extremely important step to stress-free blog post creation. Once you’ve decided on the topics you’ll be writing about and how many times a week you’ll be posting, plan out your post schedule a month in advance. Decide which day(s) of the week you’ll be posting and which topics you’ll be writing about on each day. If you use WordPress, you can do this right in your WordPress backend using the Editorial Calendar plugin.
Next, choose a day or week when you can commit to writing all your blog posts for that month. After they’re written, schedule them out over the month in your post scheduler. And you’re done for the month! Trust me, batch writing is a key step in eliminating the stress of post creation and freeing up your energy for social media engagement and community building.
4. Outline your posts before writing them.
This trick has been HUGE for me. When I’m staring at a blank page, it’s so hard for me to get the words out of my head and onto the page. Creating an outline of your post before writing it seems like an additional step, but can actually make the writing process so much easier.
Start by outlining the post’s objective, main points and call to action. Then go back in and add all the details. Outlining removes the pressure of cranking out 1000 words from nothing and adds a stress-free flow to your writing process.
5. Create a post image template.
It’s not secret that a good blog post has a beautiful, captivating image to engage the reader. But searching for and formatting that image can eat up so much time. To save time and stress, create an image post template that can be used for every post. This can be done in Photoshop, Canva or whatever your preferred graphic creation tool is.
Your template should include a background image, the post title & a call to action. Including these three things will make your post graphics perfect for pinning once the post has been published. It will also create consistency in your branding and help readers identify your blog just by seeing one of your post images!
Ultimately, your blog is your business. If you can put systems into place to remove the stress and automate your processes, your blog will bloom and grown just by your commitment and consistency.
If you missed the first three posts in this series, be sure to check them out here:
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