5 Steps to Stress-Free Blog Post Creation

Welcome to week 4 of #MAKEOVERYOURBLOG! Today, we’re talking about blog post creation.

Blog Post creation, stress free blog post creation, content creation, easy content creation

Over the past 7 years, I’ve started and stopped blogging a million times. Ok, maybe not a million, but somewhere in that range. And each time I chose to give up on my blog was primarily due to the face that I was constantly overwhelmed by content creation.

Anyone with me?

How many times have you given up on your blog because it’s just too overwhelming to pump out x number of blog posts a week?

How many nights have you spent restlessly trying to crank out an uninspired post for the next morning as to not disappoint your readers?

I’m here to tell you that there’s a better way.

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The best blog layout for SEO & reader conversion

Welcome to week 3 of the #MAKEOVERYOURBLOG series! Today we’re jumping into your blog’s layout.

I find that bloggers often don’t give a thought to the way their blog’s laid out. They purchase a premade blog template and fill in the blanks. After all, why does your blog layout matter? And what does “best blog layout for SEO” even mean?

Best blog layout, blog layout for SEO, blog layout for conversion, blog layout, blogging, blog design

What if I told you that your blog will perform better, rank higher & attract more readers if you went the extra mile to style and layout your blog in a specific way?

Your blog’s layout is something that is easy to overlook. But a few simple layout tweeks can have a massive effect on your blog’s performance.

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How to make your blog look great without hiring a designer

Make your blog look great, blogging tips, design your blog, diy blog design, start a blog, blog design, blogging for beginners, blog design for beginners

We’ve all done it.

You know, stumbled across a blog that made you insanely jealous of their stunning design & beautiful imagery.

The blogs that leave you saying, “How can I get my blog to look like that?”.

You assume that they probably had a million dollar budget to hire a talented designer and you’ll never have that kind of money or those kind of resources.

Well, today I’m letting you in on a few professional blog design secrets, the processes that real designers use to build those beautiful blogs. And after reading this post, you’ll have the tools to make your blog look great without spending a cent on hiring a designer.

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The #1 Thing Your Blog Needs to Stand Out

Over the next four weeks, I’ll be sharing a series called #MAKEOVERYOURBLOG. This series is dedicated to helping you makeover your blog into a place that reflects your passion & purpose and is built for extreme growth & audience engagement.

The one thing you blog needs to stand out, blogging tips, blog help, blog makeover, blog design, blogging, blog success

If you’ve been blogging for a minute, you know the blood, sweat and tears it takes to build a blog that stands out amongst the large sea of blogs on the web today.

Hours of social media planning & posting.

Constantly hanging out in Facebook groups to make connections & get your name out there.

Restless evenings wracking your brain to come up with a blog post for the following day.

And still no growth.

So rinse. Repeat. Day after day. Week after week.

Sound familiar?

You lie awake at night wondering why no one is reading your blog or why none of your promotional efforts are gaining any traction?

And it’s most likely because you’re blog is missing one key element.

Focus.

The one thing your blog needs to stand out is a clear topic & content focus, weaved throughout every single aspect of your blog.

A blog without clear focus…

  • Confuses readers the minute they land on your homepage
  • Is the reason why readers exit your blog just as quickly as they entered
  • Immediately discredits your authority & expertise
  • Diminishes the chance that readers will come back for more


A blog with clear focus will do 3 important things for your reader retention, traffic growth & overall blog appeal.

It will…

Speak directly to your ideal reader

If your blog has a clear focus & purpose, your message and post topics will speak directly to your target audience. Your target audience is the people who are specifically looking for what you have to offer. They are like you and will connect with you almost immediately, making them long-term readers and loyal fans.

If you are using distinct language about specific topics, the people who are your target audience are going to immediately identify with who you are and what your blog is about. You’ll start to build an entire readership full of people who LOVE what you’re doing and are excited to follow along on your journey.

Build trust with your readers, enticing them to come back for more

A clear focus will develop & strengthen your know-like-trust factor. You want your audience to feel like they know you, like you & trust you. These three things will keep them coming back for more and waiting for the chance to support you. Making your blog’s purpose clear & easy to navigate will help your readers know exactly what they can expect from you. They will begin to trust you and rely on your content.

Contribute to viral blog growth

Once you’ve established trust and likability with your readers, they will begin to share your content! Your wins will be their wins and they’ll want to help you grow by sharing your posts, announcements & freebies. You’re now being exposed to each one of their networks, expanding your reach exponentially!

Taking the time to really narrow down & define your blog’s concept and purpose is something that many bloggers overlook. Which makes it the most important thing your blog needs to stand out.


If developing clear focus for your blog is the most important thing your blog needs to stand out, then how in the world do you do it?? And how do you do it with style?

First and foremost, your topic needs to be specific. If you’re currently blogging about anything and everything that pops into your head, you’re going to need to commit to choosing one specific content topic & ONLY writing about that topic from here on out. Your language, voice, logo & imagery should ALL reflect this new, specific focus.

If you’re not sure which topics you should keep and which you should weed out, ask yourself the following questions…

What are you most excited to write about?

What are you most excited to share with others?

What do you already have experience & expertise on?

What do your friends and family already ask you for advice or help with?

What makes your perspective on this topic unique?

These questions will help you really narrow down your final blog topic and focus. Delete past posts that don’t fall under this topic. Think of ways you can express your clear, focused message in your blog design, imagery & language. This topic should be clear the moment a reader lands on your blog.

If you’re ready to fully dive into discovering your blog topic & focus, be sure to download my FREE workbook, Discovering Your Golden Blogging Niche. This workbook will walk you through the steps to defining a unique and clear topic, along with identifying your target audience.

You’ll find exercises that I typically take my private clients through and this workbook is full of focused questions to help you discover the perfect blog topic that will make your blog stand out & attract readers like crazy.


Next week, I’ll be getting into the topic of discovering your blog’s design-style. This is one of my favorite parts of this series and you’re not going to want to miss it!

See you then!


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The one thing you blog needs to stand out, blogging tips, blog help, blog makeover, blog design, blogging, blog success


KEEP READING…

Optimizing ConvertKit Automations

ConvertKit is an amazing email marketing platform that offers users a wide variety of tools to help increase their email marketing efforts. One of these is ConvertKit Automations. The Automations tool makes it easy to segment and tag subscribers, add subscribers to email sequences, remove subscribers from email sequences and more!

ConvertKit automations, ConvetKit tips, ConvertKit tutorial, ConvertKit, email marketing, email list growth

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The quickest way to increase email marketing results

It’s no secret that email marketing is the best way to build a dedicated following and nurture relationships with your tribe. But what is the best way to optimize your email marketing strategy and increase email marketing results?

Increase email marketing results, email marketing, convert kit vs mailchimp, email platform, convert kit, email list, build your email list

Email users wake up to an inbox of hundreds of emails, all with their own agenda and promotions. So how do you make sure YOUR emails are being seen and received by your subscribers?

Today, I’m sharing the best thing you can to do to increase email marketing results and grow your email list exponentially.

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Makeover Your Blog: 10 ways to take your blog from BLAND to BRILLIANT

Before I started blogging, I had no marketing strategy, no engaged audience and nothing to attract potential clients to my site. However, I quickly realized that blogging one of the best tools for building and growing my online business. But what makes a blog stand out among the rest? Blogging is a HUGE industry and it’s easy to feel overwhelmed by the process. There are, however, a few simple things you can do to makeover your blog into a place that your audience is obsessed with.

Makeover your blog, blog makeover, blogging tips, start a blog, building a blog, growing a blog

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3 steps to writing engaging post titles every time

When you’re scrolling through Pinterest or Bloglovin’ or Facebook, what it the one thing that catches your eye and causes you to click on a link? I’m guessing it’s the post or page title. Writing a captivating blog post title is the most important step to engaging with your audience and pulling them in to read more. Today, I’m sharing my 3-step process for writing engaging post titles every time.

Writing engaging post titles, blogging tips, writing blog post titles, creative blog post titles, blogging, blogger, content creation

Your amazing blog post will get far less traffic without an engaging and magnetic post title. A post title is the thing that draws readers in and gets them to click through to your blog. So what makes a post title engaging and how can you use the same principles to write one every time?

Let me tell you!

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How to Make a WordPress Blog with Siteground

Building a blog is one of the best things you can do for your business or next entrepreneurial endeavor. Blogs create a space to provide consistent, new content to your audience, establish yourself as an expert in your niche, announce exciting news and updates and build good SEO (search engine optimization). Starting a blog can be overwhelming and it’s hard to know where to start or what to do. That’s why today, I’m walking you through the few easy steps it takes to make a WordPress blog with Siteground.

Learn how to make a WordPress blog with Siteground in this post

After reading through this tutorial, you’ll have no more excuses for postponing your blogging endeavors.

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The Best WordPress Plugins for Bloggers

Like so many of you, blogging is one of my favorite hobbies. And since creating a WordPress blog, I’ve been able to take advantage of some of the best WordPress plugins for bloggers to optimize the functionalities available on my blog.

Post title for the best WordPress plugins for bloggers

From design, to functionality, to the reader’s experience, these plugins have taken my blog to a completely new level.

So are you ready to step up your blog game with some of the best WordPress plugins for bloggers?

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5 reasons why your blog isn’t performing well + FREE DOWNLOAD

It’s no secret that a blog is one of the most effective tools to establishing yourself as an expert in your niche and attracting more traffic for your business. If you’re like so many bloggers out there, you religiously watch your site views and comment numbers, waiting for reader engagement to take off. After all, you’ve poured hours and hours into your blog and it’s natural to wonder why your blog isn’t performing well.

Five reasons why your blog isn't performing well + free download

Maybe you’ve had a few hits on a blog post here and there, but you haven’t seen consistent growth or experienced significant change in your business.

Today, I’m sharing with you 5 key reasons why your blog isn’t performing well and how to transform your blog into a profit + reader magnet in 10 easy steps.


1. Your blog content isn’t focused on a clear, specific niche.

It is so easy (especially with a lifestyle blog) to write about anything and everything that comes to mind. However, unclear content focus is often the number one reason why a blog isn’t performing well. Even if your blog’s topic is broad, it’s important to define 3-5 sub-topics that you can consistently write about. Your readers want to know what to expect when they visit your blog. If your topics are specific, they will return for advice/help/expertise on those specific topics. In this case, it is better to be an expert on a few things than a “jack-of-all-trades”. Addressing specific topics in your posts will build trust and loyalty with your readers.

2. The way your blog is laid out is cluttered and hard to navigate.

Another reason your blog isn’t performing well may be because of how it’s been physically laid out and built. Maybe your navigation menu is hidden or your post categories are hard to find. If this is you, don’t be discouraged! Just by reading this post, you are well ahead of the game when it comes to blog layout and user experience. In order to impress and capture the attention of potential readers, your blog needs to be clearly organized and easy for them to navigate.

The layout and structure of your blog is also important for establishing good SEO (Search Engine Optimization). Search engines like Google look for sites that are structured in a clear and organized way to rank in their results. Start by rethinking small elements of your blog, like how you can better organize your primary navigation menu.

3. Your posts aren’t drawing your readers in or encouraging them to engage

Unfortunately, it’s not enough to deliver your main points, add a pretty image and hit “Publish”. Another reason why your blog isn’t performing well is because you aren’t giving your readers any reason to engage with your posts or stick around for more. Every single post should contain a Call to Action. These could be questions you’d like readers to respond to in the comments or links to other posts on your blog you think readers might be interested in reading next.


4. Your blog doesn’t have a clear way for readers to engage with you 24/7.

Providing a way for readers to engage with your content and commit to you 24/7 is easy to lookover. Can’t they leave a comment or shoot you an email if they have questions? Yes, absolutely. But who knows when you’ll have time to respond to them. Within 24-48 hours? That’s plenty of time for the reader to forget all about you and your blog.

You need to provide a way for readers to engage with you and receive a response from you 24/7. The best way to do this is to set up a Lead Magnet or Email Opt-In form. This is a form that always lives on your blog and offers readers a piece of valuable information that compliments your blog content in exchange for their email address. This could be a PDF download, free email course, template or checklist. A Lead Magnet is a way for readers who are ready to engage to get instant access to you. And in return, you’ll have their email address in the case you’d like to share something with them in the future (which you will).

5. You don’t know how to optimize your social media platforms for maximum post traffic and engagement.

It is so easy to feel overwhelmed by social media and how to optimize it for your blog. But ignoring it because you feel afraid or overwhelmed is another reason why your blog isn’t performing as well as it could be. Social media = FREE ADVERTISING. So it’s imperative that you take some time to formulate a plan, even if it’s small.

Your blog is an incredible asset to your business goals. It’s worth investing in and it’s worth getting right.

If you’re ready to transform your blog into a profit + reader magnet, download my free cheatsheet today!


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Five reasons why your blog isn't performing well + free download


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