Welcome to day on of the DIY Branding Experience (whoop whoop!)

 

Before we get started actually bringing your vision to life visually (more on this tomorrow), you need to have a clear understanding of what that vision

Who is your target audience? What do you have to offer them?

What do you want to communicate about your business through your branding?

I cannot stress HOW IMPORTANT this step is! It will be the backbone of everything we do from here on out. As I mentioned in the above video, (watch this if you haven’t already!) today we will be walking through 3 key exercises in defining your brand identity.

So grab yourself a cup of coffee, and let’s get started!

BRAND IDENTITY

Your branding experience (and business at large) will only be successful if you have a clear understanding of WHO and WHAT your business is. 

I've created a Brand Identity worksheet to help you work through some key questions you should be asking yourself about your business. Feel free to download and print the worksheet, or just write your answers in your own notebook!

TARGET AUDIENCE

The second key item you need to know is who your target audience is

Similarly to the the Brand Identity worksheet, I've created a Target Audience worksheet to help you identify your target audience and how to attract them.

This worksheet can be downloaded and printed or you can just open it and write your answers in a notebook. 

EXERCISE THREE

Now it's time for the fun part - creating a visual design direction.

To do this you'll need to create two intentionally curated Pinterest boards:

  • Colors, Shapes & Textures
  • Typography Inspiration

Keep scrolling for the specifics!

BOARD #1: COLORS, SHAPES & TEXTURES

Pin images to this board that capture the colors, shapes and textures you imagine being a part of your website, marketing materials, etc. Do you want to use bright colors and busy patterns? Do you prefer neutral tones with minimal color? Do you want to use natural textures like wood or brick? Pin 10-15 images that express the colors, shapes and textures that you want to include in your branding. These can be flowers, plants, interiors, patterns, landscapes, design inspiration, etc.

See an example COLORS, SHAPES & TEXTURES board here:
https://www.pinterest.com/arielepyne/brand-colors-shapes-textures/

BOARD #2: TYPOGRAPHY INSPIRATION

Pin images to this board that in some way include texts, fonts and typography that you love. These can be quotes, fonts, marketing collateral for companies you love, etc. Pin 10-15 images that will help you choose the typography for your brand.

See an example TYPOGRAPHY INSPIRATION board here:
https://www.pinterest.com/arielepyne/brand-typography/

Be sure to take some time today to complete these three exercises, as you'll need them for our work in the next lesson.

See you tomorrow!

xx,

Ariel

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