Welcome to day on of the DIY Branding Experience (whoop whoop!)
Before we get started actually bringing your vision to life visually (more on this tomorrow), you need to have a clear understanding of what that vision
Who is your target audience? What do you have to offer them?
What do you want to communicate about your business through your branding?
I cannot stress HOW IMPORTANT this step is! It will be the backbone of everything we do from here on out. As I mentioned in the above video, (watch this if you haven’t already!) today we will be walking through 3 key exercises in defining your brand identity.
So grab yourself a cup of coffee, and let’s get started!