Welcome to lesson two!

Let’s get to playing with some colors and textures for your brand.

CREATING A COLOR PALETTE

Going back to the SHAPES, COLORS & TEXTURES Pinterest board you created yesterday, choose a few images that best capture the colors you want to use and download them to your computer.

Next, upload these one at a time to a color-picker website like this.

Start clicking around and find 3-4 colors that you're drawn to and look good together, writing down the HEX code for each color. 

CHOOSING TEXTURES:

To add even more interest to your branding, you want to choose a texture to compliment the colors you've chosen.

Look back at your Colors, Shapes & Textures Pinterest board and identify any patterns or textures you pinned. 

Now, let's distinguish a pattern from a texture.

PATTERNS

Patterns can be found in all shapes and sizes. They are seamless and can be repeated a thousand times. Patterns can work well across your website or marketing materials and are a good tool to add interest to your design.

TEXTURES

Textures are actual images. They are not seamless, but can work well as backgrounds for your site, blog posts, graphics, etc. They typically draw less attention than a pattern, but still add visual interest.

As this phase, I would encourage you to pick either a pattern or a texture, not both. You don't want to overwhelm your design and pull focus from your message. 

Also, it is important to look at the pattern or texture you choose with the color palette you've selected. Everything should be cohesive and communicate the same design aesthetic. 

Now you have your color palette! Next up - your brand fonts.

See you tomorrow!

xx,

Ariel

PS - Did you yesterday's lesson?

VIEW LESSON 1

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