Before you get started selecting your fonts, it’s important to understand the types of fonts to be considering.

Here are a few of my favorites…

Next, it's important to consider a font-pairing formula. I like to use one of the following:

Serif Header Font
Sans Serif Sub-Header Font
Readable Body Font

OR

Bold Header Font
Script Font
Readable Body Font

Once you've landed on the perfect font pairing for your brand, it's important to ONLY USE THESE FONTS on your website, marketing material, graphics, etc. Using anything other than these fonts will make your branding look messy and unorganized.

We have one more lesson to go until you're ready to make your branding work for you. 

Our final lesson will be in your inbox tomorrow. See you then!

xx,
Ariel

PS - Did you miss a lesson?

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