I’ve been thinking a lot about goal setting today and how I’d like to be more intentional about setting specific monthly goals for my business. Business goals can be tricky. When I think about where I want to be with my business vs where I am now, it feels like it will take forever to get there. Kind of like learning a foreign language. I know my mind is capable of it, but I just can’t fathom what it’s like to get from point A to point B.
That’s where these small business goals come in. Daily, actionable steps are much easier for me to wrap my brain around. And I want to share with you today, what I’m calling my Deductive Goal Setting strategy.
Studies have shown that we typically attain the goals we set for ourselves that are specific. Not to mention, dopamine is released when we set goals for ourselves and achieve them. Even small ones.
So step 1 entails making a list of all the big picture items I’d like to see happen for my business this year. These include things like, launch a course, grow my email list to 2,000, develop a strong social media presence and build relationships with influencers in my niche.
These are overwhelming goals, right?
Step 2 is all about breaking it down – making the goals feel small and doable. For example, my big picture goal is to grow my email list to 2,000 subscribers. So what they could tangibly look like may be things like creating a live webinar, adding new content upgrades to old blog posts or contacting 3 influencers in my niche about guest posting on their platform.
I also want to have a push or stretch goal. This is an actionable goal that makes me feel a little uncomfortable. It pushes me to go just a little bit further and achieve just a little bit more.
For me, writing them down here gives me accountability. So without further ado, here are my business goals for the month of April…
1. Add 100 new subscribers to my email list.
This is a big one for me. I haven’t started focusing on list building until recently. I’m hoping to launch a new course this July and would like to grow my email list to 1,000 subscribers before then. In this first month of list building, I hope to add 100 new subscribers to my list.
2. Post 2-3 tweets daily and engage in one Twitter chat a week.
Again, I haven’t really been a fan of Twitter until recently. I’ve had a Twitter for the last 6 years. But I rarely use it. As a business owner, I’ve realized that Twitter is an amazing place to engage and connect with others in my niche. I’ve been researching various strategies for growing your business with Twitter. So my “Twitter goal” for this month is to post 2-3 daily tweets and engage in at least one Twitter chat a week.
3. Guest post on one blog with a larger audience than me.
Guest posting is something that I’ve been meaning to do for a while, but have been too afraid to make a move. Ideally, I’d like to guest post for a blogger with a larger audience then me. It is a little intimidating for me to approach an influencer, for fear that I’ll be rejected. But I know that guest posting will expose me to a larger audience and help me with both my monthly and big picture goals. So it’s time to bite the bullet and do it!
4. Create a new Lead Magnet.
This month, I’d also like to create and put up a brand new Lead Magnet. This will require narrowing down exactly what I want to freebie to include, how I want to design it and taking a few new photos to add to the branding.
Ready to map out your goals for the month? Download my free Deductive Goal Setting worksheet and let’s kick some goal-ass together!
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