Creating A Color Palette

Creating a color palette

Creating a color palette

One of the first steps to branding yourself and developing a visual design direction is creating a color palette. Color is so powerful and can be used to express emotion, personality & identity.


Below is a simple process to selecting & creating a custom color palette for your brand:


  1. Start looking at photos. These can be photos you find on Pinterest, Instagram, Google, your own photo library, anywhere! Make a collection of photos that have colors you’re drawn to.
  2. Determine the feeling you want your brand to possess. Do you want a light, airy feeling with light pastels and white space? Do you want a brand that’s calming, full of shades of blue and dark tones? Match these feelings with the photos you’ve collected. Which photos make you feel the way you want your brand to make your audience feel?
  3. Select one or two photos that are in-line with your brand’s emotional identity and pull 4-5 colors from those photos. I like to bring my photos into Photoshop and use the “Eyedropper” tool to pull colors I like.
  4. Play around with different shades of the colors you pull until you have a combination that is complimentary and matches your brand identity.
  5. Using the “Color Picker” in Photoshop, locate the RGB color codes for each of your colors and copy this somewhere for later use.

Creating a color palette


A few things to remember when selecting a color palette…

  • Be ruthless! Once you select a color palette DON’T STRAY FROM USING THOSE COLORS. It can be difficult to commit to just 4 or 5 colors, but straying from your colors will confuse your audience and make you look unprofessional and unorganized.
  • Keep your color codes somewhere that you can easily access them. You’ll need these anytime you’re creating graphics, marketing material, site updates, etc.


If you’re just getting started, I’ve put together 5 FREE COLOR PALETTES for you to download and play around with.


Best of luck in your color picking journey!


Creating a color palette

Creating a color palette


Creating a color palette

Creating a color palette


Creating a color palette

Creating a color palette


Creating a color palette

Creating a color palette


Creating a color palette

Creating a color palette

Setting up your Domain & Hosting

Unlike Blogger or, is a self-hosting blogging platform. This means, you will need to purchase your domain and hosting through a web hosting service company. After many trials and much research, I strongly recommend using Among many competitors, Siteground is one the of fastest, most reliable and secure hosting company’s out there. They’ll also quickly and simply help you install WordPress on your domain.

Siteground offers three different hosting plans, StartUp, GrowBig and GoGeek. For our purposes, you will only need their basic plan, which costs $3.95 a month. Once you’ve completed the registration process, you’re ready to install WordPress to your domain.

Siteground should prompt you to use their WordPress Wizard, however, I’ve included the link below with step-by-step instructions on the easiest WordPress installation process.

You can always login to your site by going to http://www.””/wp-admin.

And that’s it! You’ve officially created your very own WordPress site.

Watercolor text effect in Photoshop

Learn how to create a watercolor text effect in Photoshop

Using a watercolor background is an amazing way to add depth and texture to your logo or next design project. It’s such a lovely idea to use the soft watercolor strokes to give your design a dynamic and unforgettable look and feel. This is a skill that can be applied to more than just text and can be a integral part of your business’ branding.

So let’s get started!

Water-Color-How-To_titleWatercolor text effect_step1

STEP 1: Create a new RGB canvas in Photoshop. Mine is 1000px x 500px.


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STEP 2: Create a new layer clicking on the button located at the bottom of your “layers” menu on the right side of the screen. I find it best to choose the “transparent” background color option.


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STEP 3: Make sure the new layer you just created is selected.


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STEP 4: Select the “brush” tool on the left side of your screen.


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STEP 5: Click on the preset drop down menu at the top of the screen and select the brush you wish to use.


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STEP 6: Double click the top color box in the top, right hand side of your screen. A color picker window will open. This is where you will set the watercolor color. Select a color by moving the picker around or enter a color code in the box provided. Then, click OK.


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STEP 7: Making sure the top layer is still selected, begin clicking onto the canvas with your brush. It may take several clicks before the color appears as you want it.


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STEP 8: When the watercolor layer is as desired, click the “select” tool at the top of the left hand toolbar. You will then need to create ANOTHER new layer. This can be done the same way as in STEP 2.


watercolor text effect_step9

STEP 9: Next, select the text tool on the left hand side of your screen. Once this has been selected, you can change the font, text size, text color and justification by clicking on the drop down arrows in the text toolbar at the top of your screen.

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Select your desired font and size.


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STEP 10: Making sure the top “layer” is still selected, click on your canvas and type your desired text.


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STEP 11: When finished typing, click the “select” tool from the left side toolbar. Next, click and drag the “watercolor” layer so that it sits above the “text” layer.


watercolor text effect_step12

STEP 12: Right click on the “watercolor” layer where the layer title is located. A menu will pop up. Click on the “Create Clipping Mask” option.


watercolor text effect

STEP 13: Save for use! Go to FILE > SAVE FOR WEB to save your image as a JPEG or PNG file.

To save some time, I’ve created 10 watercolor backgrounds for you to get started with!

And there you have it! The basics to making a beautiful watercolor text feature.

Comment below with questions and I would be happy to answer!


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